[17 November 2010, Hong Kong] The leading international sportswear brand enterprise in the PRC, China Dongxiang (Group) Co., Ltd. ("China Dongxiang" or "the Company"; stock code: 3818, together with its subsidiaries the "Group") announced that the official online flagship store of Kappa Brand in Taobao (http://kappa.taobao.com) achieved a record-high single-day (within 24 hours) online sales of RMB10.95 million on 11 November, 2010.
The online marketing campaign was launched on 11 November, 2010, which was named as "Singles' Day" in the PRC. The marketing campaign ended in completed success which resulted in a record-high single-day online sales of RMB 10.95 million, breaking the Group's highest single-day online sales record of RMB 4.05 million last year. The daily visitor traffic on that day also reached 1.48 million.
Mr. Qin Dazhong, CEO of China Dongxiang, said, "The overwhelming market response brought by this marketing campaign is the result of widespread consumers' support of Kappa Brand. It has accumulated a group of loyal customers who have shown great enthusiasm in this campaign. We will continue to develop and enhance the Group's e-commerce platform, so as to cater the online shopping demand, leading China Dongxiang to excel in e-commerce market and achieve sustainable growth."
About China Dongxiang (Group) Co., Ltd.
China Dongxiang (Group) Co., Ltd. is a leading international sportswear brand enterprise based in China and was successfully listed on the Stock Exchange of Hong Kong Limited on 10 October 2007. The Group is primarily engaged in the design, development, marketing and wholesale of branded sportswear in China. Currently, China Dongxiang owns all rights to the internationally recognized Kappa Brand in China, Macau and Japan and Robe Di Kappa Brand in China. Its products convey an active, fashionable and youthful image and are warmly welcomed by China's fast growing and high potential consumers. The Group completed the acquisition of a Japan sportswear enterprise Phenix on 1 May 2008. Phenix, the most popular ski brand in Japan with the largest market share, has gained strong recognition in the international market.
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