China Dongxiang is the owner of the Kappa brand in the PRC and Macau since May 2006. Today Kappa is positioned as a high fashion sport wear marque. Our target consumers are the rapidly growing high income earner demographic aged 18 to 35.
Following the acquisition of Phenix in 2008, China Dongxiang has obtained the rights to KAPPA brand owned and operated by Phenix in Japan as well as a number of ski and outdoor sportswear brands like - PHENIX, INHABITANT and X-NIX. The Phenix brand has the highest market share for ski-related items in Japan and offers high potential for further development, and expansion into international markets.