As a leading sportswear brands management player in China, the Group upholds a philosophy of contributing to the social welfare of the community, while maximizing the corporate economic efficiency. It is our longstanding tradition to grow with our community, employees, customers, suppliers, investors, shareholders and other partners in harmony.

Environmental Protection
As an integral and responsible global corporate citizen, the Group is highly aware of the importance of environmental protection to the achievement of social and business sustainability. Therefore, we have made dedicated efforts in reducing environmental pollution caused by daily business operations through a variety of measures.

The policies such as we have put a total ban on smoking inside our office, closed the power supply after employees have got off duty, promoted economical use of paper and encouraged employees to take company shuttle buses instead of driving their own cars.

Charity Activities
In addition to actively foster environmental protection, the Group has played a vital part in a host of charitable campaigns and activities. In 2009, we have embarked on and participated in the following charitable activities, which include:

• Health Express Yunnan Bright Trip
  On 7 to 16 August 2009, "Health Express 2009 Yunnan Self-driving Bright Trip" activity sponsored by China Life Line Express Foundation was organized within the territory of Yunnan Province. The main purpose of this Yunnan Bright Trip is to raise funds for Life Line Express Foundation. The funds raised will be used to treat and cure the poor cataract patients at the Life Line Express Train Hospital. The management and staff representatives of the Group have participated in this caring activity, and donated RMB450,000.

• Dongxiang Charity Crops
  This charity crops is an assistance program spontaneously initiated by the staff themselves, with an aim to give a helping hand to poor and street children who cannot go to school because of family difficulties. Dongxiang Charity Crops was established on 4 September 2009, and became a circle among caring colleagues who gather their mutual hands and power of love to aid children in need of care and love by making donations to them. The donations cover living materials (books, clothing, etc.) and study subsidies.

• Love Sharing and Gathering Activity
  "2009 Love Sharing and Gathering" activity was a follow-up activity held by Dream Boat stars in 2008 to support victims in quake-stricken area. The Group together with a couple of celebrities made visits to the disaster area in early summer of 2009, and sprayed compassionate affinity throughout the long journey.

• I Want To Go To School Event
  Following the completion of the 2006, 2007 and 2008 "I Want To Go To school" events co-organised by Music Radio as well as other large-scale social charity activities. In 2009, Kappa co-organized "2009 MusicRadio I Want To Go To School — Kappa Love 5003 Project" social charity campaign with MusicRadio once again to draw the community's attention to children's growth and nurture and to provide three-year living subsidies for 500 children in poverty.

Staff Development

• Building Scientific Management Systems for Human Resources
  In 2009, the Group cooperated with MERCER, an internationally renowned human resources consulting firm, and upgraded a complete set of human resources management systems and raised the standards.

• Pooling of Talent
  In 2009, the Group continued to enrich and optimize its recruitment channels, and achieved its personnel recruitment target in order to support the Group's strategy and business development needs. At the same time, distinct graduates from the University of the Arts London are introduced by the Group through a cooperative manner, and will work in the Group as trainee. In addition to personnel recruitment and selection, the retaining of talent is also one of our focuses. In 2009, the Group held campus recruitment fair for a third time in most of the key colleges. Through attraction and absorption of a distinguished team of graduates into the relevant positions within the Group, the Group has added new driving forces to cope with its development.

• Staff Training and Development
  In line with rapid business growth, the cultivation of personnel quality is indispensable to the Group. According to the different training needs and characteristics of staff at different levels, the Group has put into place a comprehensive training curriculum scheme. In 2009, the Group organized 52 different types of training programmes, with the total training hours reaching 16,482 hours.

  The Group has improved and diversified its personnel training methods, which include group workshops, counseling training, as well as recommendation for the management's participation in EMBA and MBA re-education programmes. At the same time, by building and improving the related systems and processes for training and talent development, we encourage employees to continuously improve their competencies.