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- Collaborated with Mr. Michael Michalsky, the former global creative director of Adidas
- Opened first Kappa online flagship store in Taobao.com
- Launched a new brand slogan for Kappa brand-"We Are One"
- Collaborated with Booz & Co., to review and fine turn the Group's future strategic goals and roadmap in the next five years
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- China Dongxiang (Stock code: 3818) became a constituent stock of the MSCI China Index
- The Group finished the acquisition of Phenix Co., Ltd.
- The Group formed Joint-ventures with 6 distributors
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- China Dongxiang (Group) Co., ltd. Incorporated and listed on the main board of The Stock Exchange of Hong Kong Limited on October 10
- The SAP system launched to improve the information management systems
- Cooperation with University of Arts London started to further strengthen R&D capabilities
- Company co-branding with world-class names like Pepsi and Citreon
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- The Group purchased all rights of KAPPA brand and becomes the branded owner in the PRC and Macau
- Morgan Stanley invested in China Dongxinag
- KAPPA brand became 3rd largest international sportswear brand in China market
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- The Group further acquired the rest 80% equity interest in Beijing Dongxiang held by Li Ning
- Current management re-positioned KAPPA brand as fashion sportswear
- The Group signed RUKKA licensing agreement for China
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- The Group acquired 20% equity interest in Beijing Dongxiang through its subsidiary Shanghai Leide
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- Beijing Dongxiang Sports Development Co., Ltd. was established and Mr. Chen and Mr. Qin became chairman and general manager respectively
- KAPPA brand first landed to China market
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